後期(木・4)時間割表へ

	キャリア開発L 　　Introduction to Marketing	KEVIN KNIGHT　 1単位　 1〜4　 後期

80003712

Introduction to Marketing is divided into two parts: (1) marketing concepts and (2) case studies. The participants discuss marketing concepts in class and online in threaded discussions. The participants work in teams to discuss marketing-related case studies and to submit team solutions.

評価方法：

EVALUATION Team Assignments/Exams: 40% Individual Assignments/Exams: 20% Attendance/Participation: 20% Threaded Discussions: 10% Peer Grade: 10%

テキスト名：

Materials: To be announced (TBA) Required: Computer, E-mail, MS Office, Internet

授業計画――――――――――――――――――――――――――――――――――――――――――――――

１． Course Introduction ２． Marketing Strategy ３． Creating a Marketing Plan ４． Market Research ５． Market Customization ６． Competitor Analysis ７． Branding ８． The Right Customers ９． Developing New Products and Services 10． Pricing It Right 11． Integrated Marketing Communications 12． Interactive Marketing 13． Marketing Across Borders 14． The Future of Marketing 15． Final Exam

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