後期(火・4)時間割表へ
    ビジネス・インターンシップIID
  Kevin‐s Company: Consulting at British Hills
KEVIN KNIGHT 
2単位 
2〜4 
後期 
80003504

Kevin’s Company is divided into three parts: (1) pre-BH training, (2) BH work-study and research, and (3) post-BH presentation and report. The participants work in teams to conduct marketing research, prepare and deliver a presentation, and write a marketing report. The participants work independently on individual assignments and tests.

評価方法: Evaluation:
Team Assignments/Exams 40%
Individual Assignments/Exams 20%
Attendance/Participation: 20%
Threaded Discussions 10%
Peer Grade 10%

テキスト名: Materials: To be announced (TBA)
Required: Computer, E-mail, MS Office, Internet

注意事項: Students must have compeleted the first semester of the course and participated in the British Hills internship.

授業計画――――――――――――――――――――――――――――――――――――――――――――――
1. Review of BH internship experience
2. Preparation to conduct marketing research
3. Research design
4. Research design
5. Research design
6. Research implementation
7. Research implementation
8. Research implementation
9. Research analysis
10. Research analysis
11. Research analysis
12. PPT preparation
13. PPT preparation
14. PPT preparation
15. Final presentation