前期(火・4)時間割表へ

	ビジネス・インターンシップID 　　Kevin‐s Company: Consulting at British Hills	KEVIN KNIGHT　 2単位　 2〜3　 前期

80003404

Kevin’s Company is divided into three parts: (1) pre-BH training, (2) BH work-study and research, and (3) post-BH presentation and report. The participants work in teams to conduct marketing research, prepare and deliver a presentation, and write a marketing report. The participants work independently on individual assignments and tests.

評価方法：

Evaluation: Team Assignments/Exams 40% Individual Assignments/Exams 20% Attendance/Participation: 20% Threaded Discussions 10% Peer Grade 10%

テキスト名：

Materials: To be announced (TBA) Required: Computer, E-mail, MS Office, Internet

注意事項：

Students will have an internship and conduct research at British Hills. Students must continue the program in the second semester.

授業計画――――――――――――――――――――――――――――――――――――――――――――――

１． Introduction ２． Overview of marketing plan ３． Situation Analysis: Market Summary, SWOT ４． Situation Analysis: Competition, Distribution ５． Marketing Strategy: Objectives, Target Markets ６． Marketing Strategy: Objectives, Target Markets ７． Marketing Strategy: Positioning, Strategies ８． Marketing Strategy: Positioning, Strategies ９． Marketing Strategy: Marketing Mix, Marketing Research 10． Marketing Strategy: Marketing Mix, Marketing Research 11． Financials 12． Financials 13． Controls: Implementation, Marketing Organization 14． BH Research Preparation 15． Marketing report due

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