後期(木・4)時間割表へ

	キャリア開発L 　　Introduction to Marketing	KEVIN KNIGHT　 1単位　 1〜4　 後期

80003712

Introduction to Marketing is divided into two parts: (1) marketing concepts and (2) case studies. The participants discuss marketing concepts in class and online in threaded discussions. The participants work in teams to discuss marketing-related case studies and to submit team solutions.

評価方法：

Team Assignments: 30% Individual Assignments: 30% Exams: 20% Threaded/Class Discussions: 10% Peer Grade: 10%

テキスト名：

Materials: To be announced

授業計画――――――――――――――――――――――――――――――――――――――――――――――

１． What is Marketing?: Definition and Overview ２． Developing Marketing Strategies and Plans ３． Gathering Information / Scanning the Environment ４． Marketing Research / Forecasting Demand ５． Creating Customer Value, Satisfaction, and Loyalty ６． Analyzing Consumer Markets ７． Analyzing Business Markets ８． Identifying Market Segments and Targets ９． Creating Brand Equity 10． Crafting the Brand Positioning 11． Dealing with Competition 12． Setting Product Strategy 13． Designing and Managing Services 14． Designing Pricing Strategies and Programs 15． Designing / Managing Value Networks and Channels

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