Business EnglishIIE(IC)　
 
MARK　FRASER　		 2単位　
1〜4年　
後期　
Businees English II: What's your business?

Pre-requisite: Business English I
Course Description and objectives
Business English: What's your business? is an English language class for students who want to deepen their use of English language skills in a business context.
The aim of this course is build on skills and knowledge developed in Business English I.
The focus of the classes will be on developing a businessplan for a new business venture.
Areas covered during the course include company and product descriptions and marketing.  

評価方法： Class and group work, participation, newspaper journal and major project

テキスト名： No assigned textbook

注意事項： Preference will be given to second and third year students in the Department of International Communication who have completed An introduction to Business English 

授業計画――――――――――――――――――――――――――――――
１．Introduction
２．Market survey
３．　　　〃
４．Survey results
５．Marketing: what is it?
６．Product
７．Price
８．Place
９．Promotion
10．What is a business plan?
11．Presentation of business plans