Business EnglishIIA　
 
STEVEN　RENSHAW　		 2単位　
1〜4年　
後期　
Marketing and Group Communication

This course provides principles and practice in communicating in English within the context of international and multi-cultural business settings. This is not a course in English grammar or writing skills; it is a course in English communication and concentrates most especially on Marketing Communication. This course is designed to provide an atmosphere in which you can (1) develop and articulate business goals relative to your own career, (2) gain confidence in expressing yourself and working with others in English, and (3) develop a greater sensitivity to cultural diversity in the work place.  

評価方法： Grades will be based on the application of principles to specific communication settings. Major assignments include:
1. Development of a business and marketing plan
2. Participation in a business group project
3. Written evaluation of problem solving in business groups
4. A public presentation in English
Since much of the course involves discussion and response to other class members, attendance is mandatory. Three unexcused absences will result in lowering your final course grade by 10%.

テキスト名： No textbook will be required. Lectures and activities will be supplemented by handouts and other material supplied by the instructor.

注意事項： Class Home Page:
http://www2.gol.com/users/stever/BusEnga.htm
Please check this page regularly. It is i-mode compatible and can be reached by ordinary browser or any internet compatible mobile device. 

授業計画――――――――――――――――――――――――――――――
１．Marketing and Communication
２．Working in a Group
３．Developing a Business Plan
４．Strategic Planning
５．Consumer Behavior and Marketing
６．Marketing Research
７．Advertising and Promotion
８．Business Assessment
９．Group Presentations of Business Plans